Problem
The user purchased a multi-device antivirus software, intending to protect as many devices in their life. But the user didn't protect their phone or tablet because they weren't sure how and felt intimidated. The user is feeling frustrated since that's the reason for the purchase.
Solution
Our team built a QR code for mobiles and tablets to download the product app to get protected. We also included an instructional video on all platforms to assist users with the product activation.
This activation info first gets displayed below the receipt in the cart experience. If the user misses, it re-appears in the confirmation email. It happens lastly on the product's first experience page and forever lives in the "How-to" page of the product. As soon as the product detects the user has engaged with the info, it stops showing in other cadences to reduce over-communication.
In this scenario, our user will visit the "How-to" page located on the product's homepage. The "How-to" page contains resources to get protection started for mobile, tablet, email, VPN, safe browser, and AI devices. Our team also designed a Protection Score to ensure key safety info is easily updated and digestible to our users.
Responsibilites
This was a 2-day event and as the only Visual Designer of the team, I created user journeys in all touchpoints (product/cart/email/mobile) and interactive for the presentation. The following images showcase some of the experiences and different touchpoints.
It was an exciting and thrilling opportunity to come together with a reason to innovate.